Elisa is a Brand designer
Focused on building identities
ranging from the
chaotic maximalists to the
"less is more" minimalists.

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for more
based in
Richmond, VA
About

Elisa Slaton is a multi-disciplinary designer interested in building brands, ranging from maximalist to minimalist aesthetics. Her expertise lies in visual identity and brand development for collaborative, upstart, and commercial clients, catering to both minimalist and maximalist aesthetics. Her adaptable design philosophy seamlessly navigates both digital and physical mediums, remaining unburdened by a fixed style.

As a designer, she has collaborated with brands and companies such as Where Art Can Occur (WACO), Parade, Ourside NYC, Curlmix, Therapy for Black Girls, and more. Her work has been featured in various publications, including ELLE, and has also been exhibited in Los Angeles, Atlanta, and New York..

I'm currently accepting freelance opportunities. Feel free to email me at

Capabilities:
Branding + Identity
Art Direction
Web Design
Print + Packaging

Services

innovative beings
with diverse
backgrounds

concept
develOpment

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Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

Strategy

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Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

brand
identity

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Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

motion
design

read more

Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

concept
develOpment

read more

Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

Strategy

read more

Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

motion design

read more

Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

Works

Moves

2023
Logo
Brand identity
digital marketing
Embracing joyful movement, the collection was thoughtfully crafted for activities like high kicks and high-fives. Notably, this marks Parade's debut in activewear, adding extra excitement. The campaign, centered on user-generated content, fortifies brand-ambassador bonds and showcases the fresh identity. I also designed a suite of digital assets—SMS, email, and ads—to amplify the campaign's reach.

ggggrimes

2023
Logo
Brand identity
digital marketing
In honor of Pride Month, Parade proudly embraces an inclusive partnership with trans digital artist ggggrimes. Parade introduced a collection evoking the early 2000s, spotlighting the voices of LGBTQIA+ creatives. I designed an identity that encapsulates the essence of ggggrimes as an artist in collaboration and also created diverse digital marketing assets, including SMS, email, and ads, to amplify its impact.

Carved

2023
Logo
Branding
I partnered with Monclair State University to rebrand their Fall 2023 dining hall, creating logos that capture diverse student experiences at each station. Our knife-focused design for the carving station embodies culinary uniqueness and modern aesthetics, reflecting the new brand identity.

Ari Fay

2022
Art Direction
Logo
strategy
Ari Fay, an emerging artist and songwriter from Los Angeles, is an ongoing creative collaborator. Our partnership covers the design of their logo, unique wordmark, and iconic symbol, all capturing Ari Fay's musical essence. Additionally, I've developed a comprehensive 360 branding strategy for their highly anticipated debut.

KAIKE

2022
Art Direction
Brand refresh
strategy
KAIKE (pronounced ‘cake’), a visionary plant-based skincare brand, is on a mission to celebrate the innate beauty of our skin. Tasked with a rebranding effort, I embarked on transforming their initial branding to better align with their values. The challenge was to convey the flavored scents that define their product range, as the existing branding fell short in this aspect. Additionally, it was important to bridge the gap by ensuring that the brand resonates with mothers and clearly communicates that their products are not only intended for them, but also safe and suitable for their babies.

Meet our team

innovative beings
with diverse
backgrounds

Our small, full-service creative studio offers a wide range of services to help bring your vision to life. From concept development to final production, we have the expertise to deliver high-quality work that meets your needs.

Jane Doe
CREATIVE DIRECTOR
Joe Smith
INTERACTIVE DESIGNER
Liz George
CREATIVE DIRECTOR
Ellen Gravey
JUNIOR DESIGNER
Jane Doe
CREATIVE DIRECTOR
Joe Smith
INTERACTIVE DESIGNER
Liz George
CREATIVE DIRECTOR
Ellen Gravey
JUNIOR DESIGNER
Let's talk
Let's talk
Let's talk
Let's talk
Let's talk
Let's talk
Selected
clients

Ourside NYC

2023

Parade

2023

Where Art Can Occur (WACO)

2023

Therapy for Black Girls

2021

The Poetry Foundation

2021

Kareracter

2020

CurlMix

2020