Elisa is creating brands that
people can’t help but love.

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for more

based in
Richmond, VA

Truth Portal

Web design

Webflow

An interactive web platform that collects and transmits audio-based stories of Black women, by Black women in an effort to expand the data that informs how Black women and girls are depicted online.

About

Hi, I’m Elisa Slaton, a brand designer based in Richmond, VA, specializing in creating brands people can’t help but love. Fueled by an endless fascination with great design (and a belief in retail therapy as research), I build visual identities that make products feel like experiences, keeping them fresh, purposeful, and built for growth.

I’ve had the chance to partner with companies of all sizes, including Vella Bioscience, Parade, Mielle Cares and CurlMix, to create work that feels thoughtful, memorable, and just a little irresistible. My work has been featured in ELLE and Miami Art Basel.

Currently accepting select freelance and contract opportunities. Open to full-time opportunities if they’re the right fit.

Email me at design@elisaslaton.com. I’d love to hear from you!

Capabilities:
‍Branding & Identity
Brand Strategy
Marketing Campaigns
Email Marketing
Digital Advertising

10

Services

innovative beings
with diverse
backgrounds

concept
develOpment

read more

Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

Strategy

read more

Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

brand
identity

read more

Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

motion
design

read more

Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

concept
develOpment

read more

Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

Strategy

read more

Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

motion design

read more

Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.

Works

Moves

2023

Logo

Brand identity

digital marketing

The “Moves” campaign introduced Parade’s limited-edition collection to the $300+ billion activewear market, celebrating joyful movement and community. Targeting Gen Z, it used user-generated content to reflect authenticity and self-expression, inspired by the summer “athleisure” trend and TikTok’s “Hot Girl Walks.” The campaign showcased movement in all forms, with activations like gifting to run clubs to build real-life connections. “Moves” stayed true to Parade’s community-first ethos, emphasizing connection and movement.

ggggrimes

2023

Logo

Brand identity

digital marketing

For Pride Month, Parade partnered with Bronx-based artist ggggrimes to launch a limited-edition collection celebrating queer love and human connection. The capsule featured an entirely queer cast and made a bold statement with vibrant prints and imagery. Parade pledged to donate one percent of each sale to the Transgender Law Center, providing over 200 hours of legal support to queer individuals, including incarcerated community members. The design, inspired by the artist’s manga style, captured ggggrimes’ vision while staying aligned with Parade’s inclusive brand identity. The campaign’s use of comic book elements and commitment to the artist’s message created excitement, resonating with the audience and driving engagement and sales.

Carved

2023

Logo

Branding

Montclair State University launched EATS by Gourmet Dining in the Fall of 2023 to revamp its campus dining experience. I created a series of logos for the dining hall's student meal plans, pulling inspiration from popular fast-casual brands like Cava, and Sweetgreen. The goal was to move away from the traditional campus cafeteria aesthetic. I designed a logo for the Carved station that captured the carving experience while appealing to students and aligning with the broader EATS rebrand.

Ari Fay

2022

Art Direction

Logo

strategy

Ari Fay is an emerging artist and songwriter based in Los Angeles, is. Together, we designed a custom wordmark to reflect their musical identity. I also developed a comprehensive branding strategy for their upcoming debut.

KAIKE

2022

Art Direction

Brand refresh

strategy

KAIKE, a plant-based skincare brand, was initially mistaken for a pastry business due to its cake-inspired branding. Founder Keli Smith wanted a joyful, glittery identity that celebrated melanin-rich skin and connected with mothers and their children. I was tasked with positioning KAIKE as a trusted leader in plant-based skincare. The refreshed identity features an updated brown wordmark, with the cupcake reimagined as a secondary symbol for skin types

10

Meet our team

innovative beings
with diverse
backgrounds

Our small, full-service creative studio offers a wide range of services to help bring your vision to life. From concept development to final production, we have the expertise to deliver high-quality work that meets your needs.

Jane Doe

CREATIVE DIRECTOR

Joe Smith

INTERACTIVE DESIGNER

Liz George

CREATIVE DIRECTOR

Ellen Gravey

JUNIOR DESIGNER

Jane Doe

CREATIVE DIRECTOR

Joe Smith

INTERACTIVE DESIGNER

Liz George

CREATIVE DIRECTOR

Ellen Gravey

JUNIOR DESIGNER

Let's talk

Let's talk

Let's talk

Let's talk

Let's talk

Let's talk

Selected

clients

Vella Bioscience

2024

Ourside NYC

2023

Parade

2023

Where Art Can Occur (WACO)

2023

Therapy for Black Girls

2021

The Poetry Foundation

2021

Kareracter

2020

CurlMix

2020